While embracing the power of technology, we didn’t notice that it has been 30 years since the world has known about Digital Marketing. Over the years, Digital Marketing has proved that it has become one of the major requirements in starting businesses and simply building an online presence to introduce a company, product, and brand.
Digital marketing is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
For sure we’ve been to supermarkets and public markets, but have you noticed that they have similarities with digital marketing?
Most of us probably wondered what digital marketing is, right? Whenever we say or hear this word, we just feel intimidated and probably confused. We can assume that it is a place where we can buy and sell things because it is indeed a market. But have you ever wondered how digital marketing evolved?
Just like all of the other living and non-living things, digital marketing went through a process of evolution. It is not just something that came out of nowhere and became part of our life cycle. It must be something that emerged from accumulating situations and products which led to how it is today.
To further understand what is mentioned, let us all wander back to the past through this blog prepared by a world-class digital marketing company in the Philippines, JAF Digital Marketing & IT Services.
The Emergence of the Internet
Over the last three decades, billions of people are using the internet. This has become the platform go-to, from being updated with the latest news to establishing one’s business. Although Tim Berners-Lee and his team first launched their invention called the World Wide Web (WWW), it really did not succeed until the first mass-market browser (Netscape in 1994). After a span of two years, the number of people using the said web soared from 16 million to 70 million. The increase brought emergence to electronic mails (e-mails) and search engines such as Yahoo, Google, and e-commerce sites like Amazon and eBay. The Internet became one of the most essential platforms where communication, socialization, information gathering, and many more take place. This also became a pathway to the evolution of Search Engine Optimization (SEO) which was used by marketers.
Given all the online activities, a bunch of data is gathered and stored as digital information. According to a study, digital information was the most rapidly growing and unique information produced, which later on is known as “big data”. Extremely large data sets took over the physical counterparts like paper, film, and optical CD and/or DVD. The evolution of data recording and storage technology made it possible for big data to become essential to the modernization of marketing departments. It was also at this time that social media sites such as LinkedIn, Facebook, Twitter, and Instagram became prominent and internet users started sharing personal and business inclined data online. Big data makes it possible to analyze trends that are helpful to marketing (digital marketing is being brought to this point). Data-driven marketing became a trend and big data takes a huge part in allowing marketers and target markets to connect with each other.
As important as the internet and big data is, the medium for connection and activity is the responsibility of gadget technologies. These devices even before the emergence of the internet became one of the major means of communication, as a replacement to the traditional letters. As of today, 3.8 billion people around the world own a smartphone and it has become the primary digital device. From the invention of keypad phones to the latest smartphone device that we have in the market, the mass market came along with it. It paved the way for more accessible and convenient marketing for sellers and buyers, locally and/or internationally.
Just as helpful as digital marketing is in the modernized world, it is only possible because of the emergence of the internet, big data, and gadgets. These are the sugar, spice, and everything nice of the prominent Powerpuff girls, the digital marketing. Most are still confused about what and how digital marketing works, but for someone to know better, we should always start from the basics. As wide and big the horizon of what digital marketing is today, it came from the small steps of the invention of its components. Until this part, does digital marketing still sound complicated? Well, it is complicated, but now we can confidently tell others that it is a product of what seems to be the essentials of our modernized world.
Tell us the things you want to know and let’s see how JAF Digital Marketing & IT Services can help you. Feel free to visit https://jafdigital.co or call our communication lines today!