Strategies to Make Your Twitter Ads Stand Out
You’ve probably already noticed that businesses tend to choose Facebook, Instagram, and YouTube as their social media platform of choice when it comes to advertising. But with 206 million daily active users, Twitter should also be considered as a platform for advertising too.
The following are some tips on how you can make your Twitter ads stand out from competitors and attract customers.
1. Make ads that are mobile-friendly
Majority of Twitter users use their mobile to access the social media platform, so you certainly need your ads to be mobile-friendly.
Even if all ad formats can run on mobile, choosing vertical video and image formats is ideal.
It is also important to check that your entire Tweet is viewable on a user’s screen. Ideally, the text that appears on your ad is brief but eye-catching at the same time.
2. Incorporate content marketing in some of your ads.
Sharing links and resources on social media is a common trend. You can do the same for your ads.
Share content that is relevant to your business so that viewers do not get tired of being bombarded by plain ad content.
In your ad, explain the value of the resource you are sharing and stress its timeliness. Content marketing is a good way to build trust with your target audience.
3. Be sure to test multiple creative options
Testing should always be done in any type of advertising. Don’t give up if no one responds to the first few ads you’ve posted.
Test different multiple ad creatives regularly to see what attracts your audience. See if your audience responds more to video creatives over images, or if carousel ads attract buyers more.
Try using various types of images and different lengths of Tweets.
4. Use visuals with bright and contrasting colours
Make your ad stand out by using bright colours that are in contrast with Twitter’s background.
Also use contrasting colours within your ad image or video. Bright and contrasting colours readily attract the attention of potential customers.
5. Use the different Twitter ad features.
Twitter’s advertising platform has the following unique features that you can use in your ads:Â
- Polls. Engage your audience by asking them to answer a question, choosing between one of two options.
- Conversation Buttons. When your audience use this button, they can Tweet about the topic at hand.
- Website Buttons. This button will send users to a certain page on your website.
- Branded Hashtags. This allows advertisers to share their unique brand hashtag to build awareness
Branded Notifications. This feature allows users to opt to receive notifications about valuable content directly from brands.
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