A digital marketing strategist is responsible for developing, implementing, and managing marketing campaigns that promote a company’s products and services. Working in the field of online advertising means you play a major role in enhancing brand awareness within the digital space as well as driving website traffic and generating leads.
If you’re interested in becoming an online marketing strategist, then follow these eight steps given by a top digital marketing agency in the Philippines, JAF Digital Marketing & IT Services:
1. Obtain a bachelor’s degree in marketing, advertising, communications, business, or any related course.
The first step to becoming a digital marketing strategist is to get a degree in marketing, advertising, communications, business, or a related field from an accredited university or college. A bachelor’s degree is typically required for this role but some employers may prefer candidates who have earned their master’s degrees. During your studies, you’ll learn about different aspects of marketing such as market research, branding, copywriting, campaign management, social media marketing, and more which will come in handy when you start working in the field.
2. Understand various digital marketing channels and how to use them.
There are many different digital marketing channels that can be used to reach consumers such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, social media marketing (Facebook, Instagram, Twitter), email marketing, affiliate marketing, paid advertising, and more. It’s important that you understand how each channel works and what strategies are effective for each one before moving on to step three.
3. Familiarize yourself with different marketing tools and technologies.
There are many different tools and technologies that are used in digital marketing such as Google Analytics, Google AdWords, Hootsuite, SocialFlow, SproutSocial, Buffer, WordPress, MailChimp, and more. It’s important that you familiarize yourself with these tools because you will likely be using them on a daily basis as a marketing strategist.
4) Gain experience in the field through internships or entry-level jobs.
Once you have completed your degree (or while you are completing your degree), it’s time to gain some experience in the field through internships or entry-level jobs. This will give you some real-world experience working with clients and managing campaigns which will be beneficial when you start applying for jobs as a digital strategist. You can also work for an outsourced digital marketing company to experience handling clients abroad.
5) Build a strong portfolio of work to showcase your skills.
As you gain experience working in the field, be sure to build up your portfolio of work so that you can showcase your skills to potential employers. Your portfolio should include examples of successful campaigns that you have managed as well as any relevant coursework or projects from your studies.
6 ) Stay up-to-date with the latest trends and best practices in digital marketing.
The world of digital marketing is constantly changing so it’s important that you stay up-to-date with the latest trends and best practices. You can do this by reading industry news sites such as MarketingProfs, Search Engine Journal, Social Media Today, Adweek, Mashable, Contently, HubSpot Marketing Blog, and more.
7 ) Network with other professionals in the industry.
Another way to stay up-to-date with the latest trends is by networking with other professionals in the industry . Attend conferences, webinars, meetups, or other events where you can meet like minded individuals and learn from each other.
8 ) Consider getting certified by Google, HubSpot, or another organization.
While not required, consider getting certified by Google AdWords or HubSpot Inbound Marketing if you want to show potential employers that you are serious about your career as a digital strategist. These certifications will demonstrate your knowledge of specific tools and technologies as well as best practices for using them. Obtaining a certification can also help you stand out from other candidates when applying for jobs.
If you follow these eight steps, then you’ll be well on your way to becoming a successful digital strategist! Just remember that it takes hard work, dedication, and continuous learning to succeed in this ever-changing industry. Good luck!
Working With Competent Digital Strategist in The Philippines
Becoming a digital marketing strategist requires hard work and dedication but it can be an extremely rewarding career path. On the other hand, if you are a business owner who wishes to work with the most competent and innovative team of online marketing professionals, JAF Digital Marketing & IT Services is the right company for you.
As one of the rising digital marketing companies in the Philippines, the JAF team never ceases to impress our current and prospective clients around the world. With our high quality range of digital marketing services in the Philippines, your brand can surely soar to greater heights in no time! What are you waiting for, call JAF Digital Marketing & IT Services’ numbers to get started.