Have you ever visited a business website and noticed that there is a portion of the website dedicated to blogs? You’ve also probably wondered why business websites have blogs and why it seems such a necessary part of their promotional strategy. You are not alone. Read on to find out why blogging can be an integral part of your business’ success.
1. It drives traffic to your website.
You’ve already put up a nice website for your business. But is it getting enough website visitors? If not, you should learn on how to create brand identity. It will help your business to be well-known and increase your brand awareness online. Previous customers or those who can remember your business’ name can visit your website by just typing your business name onto their browser. But what about the potential customers who do not know you exist? You can reach them through blogging and optimising your website for search engines.
By using search engine optimization (SEO) strategies like keywords, titles, and meta descriptions, blogging is a great marketing tool for gaining visibility for your business. Each time you create and publish a new blog post that contains keywords that customers search for, it’s one more added page to your website, which means a higher probability that your site shows up in the first search engine results page (SERP).
2. You can get social media exposure through blogs.
Everyone nowadays uses a social media platform. And everyone also has shared a news article or interesting blog with a single click of a share button. For each new blog you create on your website, you’re also creating content that people can share on social media platforms such as Twitter, Instagram, Facebook, Pinterest. This can significantly help reach more people know about your business and your products.
You can also repurpose the contents of your blogs as your own business’ social media posts.
3. It can get leads from traffic.
You don’t want just traffic into your website. You want to convert that traffic into leads or “potential customers” that your sales team can have information on and contact for marketing purposes.
Getting leads is simple. Just add a call-to-action button to each of your blog posts.
These calls-to-action give website visitors access to things like free ebooks, trials, or a sample of your products in exchange for their information. The process is straightforward and you’ve also done it before: website visitor fills out a form that usually asks about general data and contact information, clicks submit information, and receives the free offer.
4. Blogs can deepen the connection with your customers.
Blogs can help build trust by being a source of information. Consumers like making informed decisions. By creating relevant and informative content through your blogs, potential customers also get to know about your business and your products.
Try to focus on creating content that answers common questions customers have about your products. If you consistently create content like that, it will establish that you are a knowledgeable leader in the industry.
5. Blogging is the new and creative way of advertising.
Many customers have grown tired of the traditional ways of commercials and advertising. Instead of the direct “buy now” advertising agenda, blogging is a creative way to introduce your business and products to the world via a series of articles with a subtle promotional paragraph at the end of each blog like this one does.
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