Digital Marketing is a trend for most companies and businesses alike. As opposed to the usual market where we personally go to the stores, digital marketing is the go-to of most internet users.
If we have window shopping for malls, digital marketing offers online shopping for people on the internet. As they say, it is more accessible, and convenient to shop online today because of the occurring lockdowns brought by the pandemic.
To further enhance our knowledge and feed our curiosity about digital marketing, let us all take a look at what it really is.
1. What Is Digital Marketing?
Digital marketing, also known as online marketing, is a kind of marketing that utilizes the use of the internet for mass promotion and reaching businesses’ prospective target market. It used forms of digital communication and internet platforms like websites and social media. Aside from social media and web-based advertising, digital marketing also makes use of texting and multimedia as its marketing channel. Products are not just the things that are advertised through digital marketing but as well as the services of the business. Compared to the traditional way of marketing which involves prints and billboards, digital marketing is primarily data-driven.
2. What Are the Examples of Digital Marketing?
Search Engine Optimization (SEO)
It is the process of improving website rank by optimizing the quality and quantity of website traffic or pages from search engines. The higher the website page is on the search engine results page (SERP) the better it is seen by the target market.
There are a lot of ways for SEO in order optimize and generate a website, and these are:
On-page SEO:
This type of SEO focuses on the contents “on the page”. By researching and formulating trend keywords for the market’s search volume, the website can rank higher on the search engine results pages (SERPs).
Off-page SEO:
This type of SEO focuses on the contents and activities “off the page”. Inbound links, also known as backlinks, affect websites’ rank for the keywords essential to you. This refers to the number of publishers and relative authority affiliated with your website. With the help of networking with other publishers alike or of the same interest field, you can earn the backlinks of your website that are much needed to improve rank on all the right SERPs.
Technical SEO:
This type of SEO focuses on the technicality of the way your website is coded. This includes image compression, file optimization, and structured data which will help optimize the website’s loading speed.
Content Marketing
This refers to the marketing strategy used to promote business to the target market which also aims to generate brand awareness, improve website traffic, retain and attract more customers, and rank high in SERPs. This utilizes the use of different channels such as;
Blog posts:
Writing and publishing articles and/or journals on an established blog help the company emphasize and elaborate the specialty of the business. This gives an edge to lead possible customers to the sales of the business.
Infographics:
This is a form of visual content that showcases and gives emphasis on data rather than the specifics of the products and services. This is effective for most that have a target market that has no time allowance to further learn about the specifics of products and services and just prioritizes data.
Videos:
This is another form of visual content that mostly includes speakers and infographics. Video contents are a trend nowadays and for most that are not fond of reading and want to learn about certain products and services (can also be the how-to).
This is one of the most prominent and convenient channels to use for promoting and generating brand awareness among the target market. As it is said, this is a trend among probably the market in general, despite the age, gender, and race, because there are billions of worldwide active users of social media. Some of the social media platforms are Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Most of the social media platforms have integrated separate business and market groups where you can find a diverse and variety of businesses.
Today, digital marketing has expanded most especially in this time of pandemic where people cannot stroll and go out as they wish for the sake of their health. Along with the continuous expansion of digital marketing, many kinds of it are also emerging. It is becoming the normal and go-to-market of most of us which replaces the traditional market today. It has become a fact that digital marketing is now essential and we cannot live without it.
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