As of October 2021, there are already more than 1 billion active Instagram users. If you’re online now, it’s possible that your target audience are, too. And if you are an Instagram user yourself, chances are, the people you want to reach are there, too! Now, the question is if you own a business and you use Instagram to engage with your target audience, then why are you still not leveraging Instagram paid advertising?
Indeed, Instagram advertising is not as popular or widely-used as Facebook advertising or Google advertising (pay-per-click). It may even be less popular than YouTube advertising. However, this doesn’t mean that it is less effective. Since it’s not very popular among businesses, it’s understandable that you’re not using it yet. But after reading this blog, you should really start taking advantage of it!
Not yet convinced? Read on as JAF Digital Marketing & IT Services, a top digital marketing agency in the Philippines, shares with you the benefits of Instagram paid advertising. By the end of this blog, you might be convinced enough to work with a trusted digital marketing agency to serve as your Instagram ads manager who will provide you with an effective Instagram advertising strategy. Let’s get on with it!
The Benefits of Instagram Paid Advertising: Does Instagram Advertising Really Work?
1. It offers enhanced targeting.
When advertising on Instagram, you can target your audience more accurately. You can set your target audience by location, demographics, interests, and behavior, among other factors. Because of this, your ads will be seen by users you really want to target.
2. It’s a great avenue to increase brand awareness.
As mentioned above, a lot of people use Instagram and many of them follow the accounts of brands and celebrities. It is a great platform for you to showcase your brand, products, and services, particularly because it is mainly a visual platform.
3. It also helps you build organic engagement with customers.
Once you get your target audience’s attention and they start following you, you can start establishing organic connections with them in no time. However, for this to happen, you need to post engaging content coupled with visually-appealing visuals that will hook your followers’ attention.
4. It is flexible budget-wise.
Another great thing about Instagram paid advertising is you can advertise no matter how small or big your budget is. You don’t need to spend thousands of dollars just to run an effective campaign. Got a small budget? The key is to work with a digital marketing agency that can strategize for you!
Stop Waiting. Use Instagram Paid Advertising Now With the Help of JAF Digital Marketing Services
Spearheaded by an experienced digital marketing expert, JAF Digital Marketing is the name you can trust for effective social media marketing and advertising. Aside from Instagram paid advertising, we can also help you with Facebook advertising and Google advertising, among other aspects of digital marketing.
Get in touch with us today to know how our complete digital marketing services can help your business! Book a call with our CEO to get a free consultation. We can also give you a free site audit to know how we can further boost your brand online!
