Nowadays, practically every business should have a business website. Customers now tend to look for products and services they need online, so you need to be ready to provide the information they need. Sure, it’s great to have social media accounts and take advantage of social media advertising especially when you have a digital marketing expert managing it for you, but having your own website gives you more freedom to showcase what you can offer. Furthermore, one of the benefits of having a business website is it gives you a platform to show your portfolio and explain your products and services. Ultimately, you cannot expect that your business will be visible on the first pages of search engine results pages (SERP) without a website!
Now, if you already have a website, then congratulations! You’re on your way to maximizing the power of digital marketing. However, it doesn’t end there. If you’ve had your website for a while now, it’s highly likely that it is in need of website refresh or redesign.
In today’s blog, your trusted digital marketing expert, JAF Digital Marketing & IT Services, shares the top 3 reasons why you should consider revamping your website.
Insights From a Digital Marketing Expert: Why Redesign Your Website
1. Your website is outdated.
If you had a website developer and designer create your website years ago and you stopped maintaining it, chances are it is already outdated both on the frontend and backend. Over the years, there have been multiple website trends that businesses have followed. If you didn’t, it’s possible that your website now looks outdated and that it doesn’t have the features that modern uses are expecting from a modern website.
Furthermore, it’s not just your audience that will notice that your website is outdated. Search engines like Google, too! Search engines like to please its users and will prioritize websites that provide an enjoyable user experience. So, if your website doesn’t live up to the expectations, it could be sent back to the farther SERPs.
2. Your website is unresponsive and is not mobile-ready.
In 2020, more than 90% of te global population used their mobile devices to go online. Gone are the days when people would still exert an effort to turn on their computers just to browse the web. As such, your website should be mobile-responsive. Moreover, all of its functionalities should be working well both on mobile and desktop to provide an enjoyable and engaging user experience.
3. Your website no longer reflects you and your business effectively.
A lot can happen in a few years’ time. It’s possible that you and your company had undergone some major improvements and changes. You probably added new products, services, and features. If you haven’t been updating your website, it’s time to do it now especially if you have something new to offer!
Talk to a Digital Marketing Expert for Topnotch Website Development Services
If you are looking for a digital marketing expert that offers topnotch and efficient website development services, you’ve come to the right place! JAF Digital Marketing has the capacity to update and redesign your website for a competitive pricing package. Schedule a call with our CEO and discuss with her the ideas that you have for your website. Don’t have any? You’re lucky! We have some of the best web developers and designers in the Philippines and we can provide you with a wealth of recommendations! Contact us now to get started!
